Anchor Engagement
Cook’s Pest Control
Marketing Director, 2016–2024
Owned marketing strategy and execution for a 40-office network across five states, with sustained double-digit revenue growth over eight years.
Fractional CMOYou Don't Need aFull-Time CMO.You Need a FractionalOne Who's AlreadyDone It.
As a fractional CMO and marketing consultant, I bring the same senior-level strategy that helped grow a top-10 national pest control brand — across a five-state footprint, a 40-office network, partnerships with the Atlanta Braves, Atlanta Hawks, Nashville Predators, Talladega, and with collegiate sports of Auburn, Alabama, Georgia, Tennessee, and Samford — to businesses that need real marketing leadership, without a full-time executive hire.
Jonathan Moral
Founder & Fractional CMO, Moralyze
The Track Record
Senior marketing leadership, proven at national scale.
- 5
- States
- 40
- Offices
- 8 Years
- Leading marketing at Cook’s
- Top-10
- U.S. pest control brand
Partnerships & Activations
Trusted to activate national brands.
A selection of the professional, collegiate, and motorsports properties I've negotiated and activated sponsorships with over the years.
Atlanta Braves
Atlanta Hawks
Nashville Predators
Talladega Superspeedway
University of Alabama
Auburn University
University of Georgia
University of Tennessee
Samford University
Why Moralyze?
Executive marketing leadership, right-sized for your business.
- 01
Fractional leadership, full commitment
Senior-level marketing strategy on a schedule built around your business, not a full-time salary.
- 02
Right-sized engagement
Built for small to mid-sized teams that need executive-level strategy without executive-level overhead.
- 03
Hands-on, not hands-off
I’ve run the plays I recommend, and I’ll help your team execute them too.
Services
Strategy and execution — planned, managed, and measured.
Embedded, senior-level marketing leadership: strategy, team oversight, budget management, and reporting — without a full-time executive hire.
Project-based audits, planning, and channel strategy for teams that need a clear plan, not an open-ended retainer.
PPC, programmatic, streaming audio, outdoor, and direct mail — planned and managed, not just recommended.
Deal negotiation, asset selection, activation execution, and media buy management, across pro sports, collegiate athletics, and motorsports.
Consistent local search visibility and messaging across dozens of markets at once, built from running it for 40 offices in five states.
Strategy First. Media Second. Measurement Always.
Marketing strategy that makes sense — and delivers.
Powered by data. Grounded in values.
Selected Work
Experience you can measure.
Motorsports
Talladega Superspeedway
Three-Season Partnership
A sponsorship built on data — race fans came from inside Cook’s exact service footprint, during the weeks pest pressure peaked.
Pro Sports & Entertainment
Professional Partnerships
MLB · NBA · NHL · MiLB
Deal negotiation, asset selection, on-site activation, and media buys across the Braves, Hawks, Predators, and more.
Collegiate Athletics
University Partnerships
Alabama · Auburn · Georgia · Tennessee · Samford
Long-standing collegiate sponsorships, tailored season to season — several of which grew into expanded service contracts on campus.
Leadership Under Pressure
COVID-19 Commercial Turnaround
One Weekend
Wrote, produced, and finished a new 30-second spot over a single weekend to replace a campaign the moment no longer fit — on air by Monday.
Local at Scale
Multi-Location Marketing
40 Offices · 5 States
Local visibility as its own discipline — keeping paid and organic search strong in every individual market, not just at the brand level.
A modern marketing maestro … he consistently exceeds expectations.
If you're thinking about what marketing should look like for your business, tell me a little about where you are and where you want to go.
Start a Conversation